CONCEPTUAL PHOTO ART DIRECTION
Supporting Senior leadership in the visual conception and execution of each asset, as well as partnering with all Digital E-commerce Creatives to plan and wireframe each module within the seasonal homepage. Then executing Photography for all digital and print assets needs. Managing, planning, and leading quarterly shoots on-set with a crew of producers, photographers, set stylists, photo stylists, and post-production teams. Managing relationships with Post Production Retouchers and of visual assets after retouching revisions, including press checks and editing of photography. Extra responsibilities include improving post-production processes as well as creative timelines and asset delivery, attending learnings for leadership.
Photographer: Paul Hammond | Stylist: Bryson Gill
Photographer: Paul Hammond | Stylist: Nyssa Zinn | Set Build: Courtney Atinsky
Mood Boards